Robert’s logo was a contemporary interpretation of traditional brand marks found in the legal industry.
The monogram invoked trappings of white-collar professionals like embroidered shirt cuffs, while the typography and color palette communicated a sense of strength and confidence.
The stationery system addressed Robert’s need to exchange physical legal documents.
Robert’s website enabled him to capture new client leads and was the foundation of his online presence. During the design phase, I collaborated with an SEO specialist and web developer to optimize the site’s performance.
The site featured a blog, downloadable v-cards, Robert’s biography, and details about his practice areas. I commissioned custom portraits of Robert for use on the About page and social media profiles.
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