Improvements
After meeting with Jay to discuss his goals for the site and examining the previous version, I proposed the following improvements:
User interface
• Streamlined navigation
• Removed duplicative CTA buttons
• Added a persistent "Contact Us" button to header and footer
• New footer with navigation, social links, and CTA button
• Streamlined navigation
• Removed duplicative CTA buttons
• Added a persistent "Contact Us" button to header and footer
• New footer with navigation, social links, and CTA button
Visual design
• Tighter layout
• Refined typographic hierarchy
• Upgraded icons and photography
• Better differentiation between content sections
• Tighter layout
• Refined typographic hierarchy
• Upgraded icons and photography
• Better differentiation between content sections
Value-added features
• New mobile-optimized design
• Added testimonials sections to illustrate credibility
• New mobile-optimized design
• Added testimonials sections to illustrate credibility
Visual Design Mockup
To flesh out design improvements for all six pages on the site, I created a full-size interactive mockup. Jay and I used the tool to share ideas, collect feedback, and to obtain approval for the final designs.
Visual Language Development
As part of the visual design process, I worked with Jay to develop a refined visual language for the site. We explored options for new typographic styles, expanded the color palette to include supporting colors, and curated a new library of stock photos and icons.
