Reason for Redesigning
MedOne's previous brand identity was outdated and did not accurately reflect the values of the growing company. MedOne believed the old brand was a hurdle to forming new business partnerships and recruiting new talent.
The project began with a new logo designed by Alan Jazak, Formation Studio's owner and design director. The abstract mark references the previous logo and is based on the three pillars of MedOne's business: its patients, its partners, and its team members.
Brand Guidelines
I worked closely with Megan Laurent of Worksworth LLC, to craft new brand guidelines for the company. During this process, we wrote technical specifications for using brand assets, honed in on the brand voice and personality, and established criteria for ensuring future communications are branded consistently across all media.
Stationery and Communications Tools
Following the guidelines we established, I designed a new stationery set, ID badges, and Microsoft Word and PowerPoint templates, and other branded business and communications tools.
Promotional Materials
I collaborated with MedOne's director of communications to design business development and recruiting collateral.
Custom Photo Shoot
I planned and directed a custom photo shoot with award-winning photographer, Robb McCormick, to build a new photo library for MedOne.
My planning process included an in-depth audit of existing communications materials and creating a detailed shot list to ensure each photo shoot was successful.
Trade Show Booth
In 2023, I collaborated with MedOne's director of communications to design banners, promotional swag, and flyers aimed at promoting brand awareness and recruiting during a medical conference in Austin, Texas.
My Role
Lead designer
My Contributions
Brand strategy
Graphic design
Identity design
Brand guidelines
Graphic design
Identity design
Brand guidelines
Collaborators
The Formation Studio Team
Alan Jazak: Design Director
Elizabeth McQuade: Project Manager
Matt Rhodes: Web Developer
formationstudio.com
Alan Jazak: Design Director
Elizabeth McQuade: Project Manager
Matt Rhodes: Web Developer
formationstudio.com
Client Representative
Holly Ritter, Director of Marketing & Communication
MedOne Healthcare Partners
medonehp.com
Holly Ritter, Director of Marketing & Communication
MedOne Healthcare Partners
medonehp.com
Strategic Consultants
Laura McCoy: strategy and copywriting
Megan Laurent: strategy and copywriting
Laura McCoy: strategy and copywriting
Megan Laurent: strategy and copywriting
Photography
Robb McCormick
Robb McCormick