MedOne's previous brand identity was outdated and did not accurately reflect the values of the growing company. MedOne believed the old brand was a hurdle to forming new business partnerships and recruiting new talent.
The project began with a new logo designed by Alan Jazak, Formation Studio's owner and design director. The abstract mark references the previous logo and is based on the three pillars of MedOne's business: its patients, its partners, and its team members.
