MedOne's previous brand identity was outdated and did not accurately reflect the values of the growing company. MedOne believed the old brand was a hurdle to forming new business partnerships and recruiting new talent.
The project began with a new logo designed by Alan Jazak, Formation Studio's owner and design director. The abstract mark references the previous logo and is based on the three pillars of MedOne's business: its patients, its partners, and its team members.
I built upon Alan's work establishing the core brand elements and designed a totally new look for MedOne's website. The new site also includes many new features to help MedOne accomplish its business goals and to recruit new team members.
I sketched wireframes to explore ideas for the new site and to solve design problems before committing time to development.
Then I translated the sketches into a digital prototype to refine the layout and obtain client buy-in on the design.
In addition to redesigning MedOne's website, I also implemented the brand rollout to the rest of MedOne's communication materials. Below is the new stationery set and social media graphics.
I created a series of branded Microsoft Word and PowerPoint templates with pre-defined text styles and graphics that make it easy for MedOne team members to create their own documents and presentations.
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